Did you attend the annual Sweetwater 420 Fest this year? If you didn’t go, then you missed out on a three-day weekend filled with sloshy mud, a variety of Sweetwater draft beer, live music, food that had your mouth watering and much, much more. The Sweetwater 420 Fest was hosted here, in the heart of Atlanta at Centennial Park. Thousands of people came out to play in the rain.
This three-day festival is held on the weekend closest to Earth Day. Calling all flower Kiddos and tree-huggers, anyone….anyone?
Anyways, in the 1970s people had more focus on saving the planet and environmental concerns.
The Sweetwater Brewing Company and Happy Ending Productions graciously hosted the 11th annual Sweetwater420 festival this year. Sweetwater Brewery was founded here in midtown Atlanta in 1997. Sweetwater Brewery’s award-winning lineup of year-round brews includes Sweetwater 420, India Pale Ale (IPA), Blue,LowRYEder and Georgia Brown.
Sweetwater also features a Catch & Release series of seasonal beers available on a limited run. Lets just say they’ve been doing something right crafting great beers all these years.
For those of you who did not attend this year, you missed out. The event had three stages for all the bands to perform. They also had a live comedy tent that always had someone hilarious on stage. To top it off they had an amazing local artist market and food trucks that smelled so good you just had to stop and grab a bite to eat.
The weather was predicted for rain, rain and more rain. That didn’t stop Atlanta fans to come out and support their favorite live music with headlining bands like Snoop Dog, 311, and Cage the Elephant or enjoy having great beer.
People everywhere standing inches deep in mud still danced their souls out to other amazing bands such as MOE, Primus, slightly stupid, The Revivalists, just to name a few.
Every band connected to the crowed making the fans in the back still feel like they were right in front of them. From a stand by view it was truly amazing to see thousands of people standing in the pouring rain and thick gross mud still go hard and party on.
Standing outside in unpredictable weather and drinking beer all day sure does work up an appetite. The Sweetwater 420 fest had THE BEST food trucks and tents I have ever had at a festival. Fritos Pies from Box Brothers were the best non-messy food I ate while I was there. It was Fantastic! Corndogs smothered in yellow mustard was the perfect snack to munch on while standing in line for another beer. I don’t know about some people but I sure do get a craving for cheese, a lot of cheese. The three-cheese mac and cheese was a perfect cheesy delight for any rainy day at the Sweetwater420 fest.
Lets just say the food trucks smelled so good walking by, you just couldn’t help but to stop and try something that will send your taste buds to a whole new level.
Aside from the out-of-this-world food and fun jams with live music, the staff was also so incredibly helpful with questions anyone had. I know I got lost a few times and ended up losing a few personal items myself, and the staff was so helpful to walk me to where I needed to go or who I should talk to.
Not one employee had attitude or was rude. Everyone was so helpful and you could tell everyone was just happy to be there, for that crazy muddy experience.
Overall the festival was a great success. Despite the rain and sloppy mud, everyone had a great time and made wonderful memories that will last a lifetime.
More then 20,000 people all came together to share the same love for great music, good food and beer and sharing memories with friends and family. This year’s festival made history. We can only sit and wonder now what’s coming for next year’s Sweetwater420 festival. You’ll have to go next year to find out first.
Photography by: Amanda Coover