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November 2004
Featured Chef
Pastry Chef:
David Jeffries - Park 75
75 14th St.,
Atlanta, Ga. 30309
Tel: 404-253-3840
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David Jeffries is one of the
most passionate chefs in Atlanta, I'll even go as far as
saying he is one of the most passionate and talented chefs
you'll find anywhere in the world. He's a graduate of the
University of Maryland, former University of California at
Los Angeles student and attended the California Culinary
Academy. After many years of perfecting the art of pastries,
mainly in California, Jeffries brings his 'A' game to Park
75 where he constructs his creative, guilty pleasures. Each
displaying a strong understanding and command of flavor and
texture.
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But desserts seem
to be taken less seriously these days, and in many cases,
completely overlooked. Pastry chefs are far and few between
with many chefs and sous chefs taking over pastry duties,
choosing to run without a dedicated pastry chef. Unfortunately,
it seems the art of pastry is quickly becoming a lost art
form.
Being the pastry freak Ive become, I find this to be quite disturbing.
In fact, I have become so annoyed that I felt compelled to try and get
an inside feel for whats happening in our local pastry world, in
hopes of getting a brief glimpse at whats happening nationally,
even internationally. So, I sat down with David Jeffries (pastry chef
extraordinaire) to find out what the life of a pastry chef is really
like. And, to see if we cant get a better idea of whats happening
in, or should I say TO?, the wonderful world of pastries.
Q&A by Tom Maicon |
1. Being a pastry chef
these days is tough. Patrons and restaurants just dont
seem to put as much stock in desserts as they do the
rest of the menu. How do you think we get beyond this
and make desserts a significant part of the dining
experience, again?
I think it depends where you are, what restaurant youre at,
or where you are eating. Our dessert sales here are very high. If
we do sixty covers, well sell between forty-five to fifty desserts.
You have to anticipate what guests want and at the same time you
have to give them something different. That something that makes
them think just a little bit, that, hmmm? Thats sounds interesting why
dont I try that. Something comforting, something different
something
new. You have to mix it up.
Youre whole thing is to please your guests and ultimately,
thats what you succeed in doing. You do it for yourself, yes.
But you do it for pleasing the people as well. And keep it interesting.
For example, its a Four Seasons standard to have a cheesecake
of some sort. Right now on the menu I feature a Dutch Apple Cheesecake
En Croute that I serve in a basket with sage ice cream. It has peaked
a lot of peoples interest and its become very popular.
2. Meridith Ford, the new reviewer for the AJC, is a former pastry
chef. She has only done a handful of reviews up to this point, but
do you think she has put more of an emphasis on desserts in her reviews
than John Kessler?
Well, I would hope being an ex-pastry chef she would. (laugh)
Shes pastry smart, knows what shes looking for and she
knows her flavors. When I go out to a restaurant, a lot of times
I dont have dessert because I know what the dessert is. Im
more interested in the food because I work with desserts all the
time. And, being a pastry chef, I compete with myself. Im aware
of what other people do as far as desserts are concerned. So, I wanna
taste the food first. Then, if theres room, and if I think
its something that is going to be really spectacular or different then
Ill get dessert. And, I think shed be the same way being
from the same school.
3. It appears to me that there is a severe lack of pastry chefs
in this great dining city is it just me or have you
noticed the same?
I think, not only locally or nationally, but worldwide there is a
shortage of pastry chefs. Umm, with being a pastry chef you have
to not only be creative and know your technique, you have to be an
artist as well. People eat with their eyes and they taste the flavors.
Pastry chefs have to be supported and encouraged. If you take care
of a pastry chef, theyll take care of you. Like anything else its
a partnership. And, I think thats whats lacking.
Whenever theres a problem, its always -- send them something,
send them a dessert on the house. But in return you must take care
of the pastry chef and pastry department. Like I said, its
a partnership. But nobody sees it like that.
I never understood why Executive Pastry Chefs and Executive Chefs
are treated so differently in some places, and some companies, when
they go hand in hand.
Take Kevin Rathbun, hes made Kurt Parks (Rathbuns pastry
chef) a partner. Kevin takes care of him, and in return Kurt takes
care of Kevin. Again, you work well together under those kinds of
circumstances.
A pastry chef puts in anywhere from ten to sixteen hours a day, six
days a week. It is your life, if you are a top pastry chef it is your
life.
So you want to be taken care of, you want the partnership. But if
its not there, of course youre going to move on. Thats
why so many pastry chefs from France that have come here, they say
NO, then they go back and they open up their own business.
4. In my opinion, you are the most progressive and innovative
pastry chef in town. How do you keep coming up with such creative
and cutting edge ideas that continue to work, year after year? Doesnt
the well ever run dry?
I hope not. Im obsessed with desserts and pleasing people.
I challenge myself every day, I wanna do something better than an
anything Ive ever done before. Every chocolate buffet I want
to have fourteen to sixteen new items, every season. I push myself
because I enjoy it. I dream desserts, I sleep desserts, I live desserts
it
is my life. And, I love it.
5. Park 75s new Executive Chef, Robert Gerstenecker, seems
to be somewhat more progressive than Kevin Hickey, does a change
in chefs like this affect what you do, and dont do, with your
desserts?
Actually, I have the freedom to basically please the guest. You co-exist
with the executive chef.
Robert is wonderful. He has done pastry so hes pastry smart.
I can throw ideas around with him and Ill push myself even
more now. Its wonderful its a breath of fresh
air.
6. In your opinion, what, if anything, can the local publications
do to enhance the dessert scene here in Atlanta?
Interesting, I was talking to a friend of mine, a pastry chef at
the Charleston Place Hotel, and he wants to do some events like a
twelve-course meal, but all pastries. This would allow us to show
how desserts can be sweet and savory, and how that can be paired
with different wines, and different cordials. I think promoting ideas
like this would help peak the publics senses and interest.
Thanks for taking time out of your busy day to meet with me, chef.
Thank you, Tom.
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