Donna Rodriguez, Dishing with Donna

Donna Rodriguez, Dishing with Donna
Dishing With Donna Food Radio Show
WGKA 920am
Saturdays at 2:00pm
Sundays at 11:30am
www.dishingwithdonnashow.com
twitter.com/dishingdonna
Listen online: www.920wgka.com
Q: Food radio, as sexy as it sounds, hasn’t been a successful business model for the many souls who tried and failed before you. However, your show is sizzling hot. What do you think you’ve done differently?
A: Maybe it’s because my boss is the Big Guy upstairs! I’ll tell you what, DwD has been truly blessed from the very first week we even went on air. And it’s been a roller coaster ride of surprises ever since. I pinch myself and give thanks every single day.
I think a lot of the success can actually be attributed to timing. When DwD first aired, we were up to our necks in presedential election drama, the economy seemed fatal, fear and negativity were running rampant across all talk radio and it was ugly for a while. In the midst of all that, suddenly, here comes a new show on the a.m. format that is strictly entertainment driven, rather than business/political/news based. And not only was this entertainment quality—but it’s a lively, upbeat, humorous, and amusing little show, which offers a delicious form of escapism. It gave even the most controversial political ranter a 30-minutes mental break. So I do believe timing helped me stand out amongst the rest and be noticed as the one show who was happily just off in my own world. Read more
Jeff Varasano of Varasano’s Pizzeria
Varasano’s Pizzeria
2171 Peachtree Rd. NE
Atlanta, GA 30309
404-352-8216
http://www.varasanos.com
Now that the flour dust has finally settled after his highly-charged opening of Varasano’s Pizzeria, I thought it would be a good time to catch up with Jeff Varasano to get his perspective into what it’s like to suddenly find himself in the restaurant business, and instantly under a microscope by the most scrutinizing critics.
I finally caught up with Jeff, and here’s what he had to say.
Q: Never being in the restaurant business how difficult has it been to get your restaurant up and running? …and what has been your biggest challenge?
A: The biggest challenge? Can I just list the top 100, LOL…
At first a lot of landlords didn’t even want to deal with me because I had no industry experience. So it took a long time to find a spot. But overall, as with baking at home, the biggest challenge is the dough. A customer asked my pizza chef Willie if he was the boss. Willie pointed past me towards a rack of dough and said, “No, that’s the boss.”
Without ever switching ingredients or proportions you can make a zillion variations on dough. We use a natural sourdough culture instead of factory produced yeast. A hundred years ago everyone did it that way but now only a handful of pizzerias, even in Italy, still do. Now I know why. It’s a living thing and it can be quite temperamental in a commercial setting. The flavor is much deeper so we keep at it, but it has made consistency our biggest challenge. Read more

Q: How difficult was the transition from caterers to restaurateurs?
